Although most of my work focuses on the creation of original characters and worlds, occasionally the opportunity comes along to work on some well known existing brands, such was the case when I had the chance to go completely 'off style guide' for a Mr. Men card pitch for Gemma International.

Having grown up with the brand I was keen to put my own twist on such a well loved bunch of characters.  As the brand owners are protective over the character designs, and rightly so, I decided to focus on the rendering style rather than make any dramatic changes.

So I went to town and covered as many materials and mediums as I had time for, including felt, plasticine, denim, silk, spray paint, pastels, fabric applique, watercolour, 3D CGI, flat shaded and even pixel art.  All of these and more are shown on the moodboards below.