Murray Monster is a greetings card brand I created to appeal to 3-7 year old boys. Inspired by a character I created previously for a personal project, I adjusted the proportions, colour palette and facial features to appeal to a younger audience.
A lot of time was spent getting the look of the fur right as I felt it was important to give him a cuddly, tactile appearance whilst still being a monster. I’m a huge Pixar fan and always loved the character designs in the Monsters Inc. movies, and I’d like to think that Murray wouldn’t look out of place stood next to James P. Sullivan or Mike Wazowski!
My contributions to the project included;
- Brand concept creation and naming
- Character design
- All illustrations
- Logo design
- Providing feedback on the finished card designs