The character of 'Turtley Cute' actually originated during development of my other range, Noah's Park. He sat on the sidelines for a while, but after several people commented on his appeal I thought I'd see if he could stand up on his own.
It was only after the sketches were combined with tortoise based puns that everything clicked.
I was happy to see my concept sketch style carried through to the final designs as it really adds to the handmade feel of the final cards.
My contribution to the project included;
- Range concept creation
- Character design and illustration
- Tortoise-based Pun writing :)